LOLLIE’S POPS

Client
Case Study Brand
Year
12/2024

Lollie’s Pops is a vibrant and playful candy brand specializing in handcrafted, artisanal lollipops. Combining bold flavors with eye-catching designs, the brand brings a modern twist to a classic treat. With a strong focus on high-quality ingredients and unique flavor combinations, Lollie’s Pops is designed to delight both kids and adults alike.

Deliverables

  • Logo Design (Primary & Secondary)

  • Color Palette & Typography System

  • Brand Icons & Custom Design Assets

  • Website Design

  • Social Media Templates (Instagram, Pinterest, etc.)

  • Product packaging

Create a bold, fun, and highly visual brand identity that reflects the handcrafted quality of the product while standing out with bright, poppy aesthetics. The branding should feel modern, playful, and irresistibly fun, making every lollipop an experience.

Style & Inspiration:

  • Bright, poppy colors that feel energetic and exciting

  • Playful, quirky typography with a handcrafted feel

  • Bold, high-contrast packaging that stands out on shelves

  • Unique, artistic patterns to reflect the artisanal nature of the candy

Brand Aesthetic:

  • Color Palette: Fun, candy-inspired shades (think electric pinks, oranges, yellows, and blues)

  • Typography: A mix of playful, bubbly fonts and sleek modern lettering

  • Imagery: High-energy, close-up candy shots with vibrant backdrops