HAZE ICED TEA

Client
Case Study Brand
Year
04/2021

Haze Iced Tea is a modern and adventurous beverage brand breaking into the competitive iced tea market. With a fun and quirky design approach, the brand aims to stand out on shelves and in digital spaces, appealing to a new generation of iced tea lovers.

Deliverables

  • Logo Design (Primary & Secondary)

  • Color Palette & Typography System

  • Brand Icons & Custom Design Assets

  • Packaging Elements (Labels, tags and bottles)

  • Styled Product Photography

Create a vibrant and playful brand identity that captures the bold, refreshing essence of Haze Iced Tea. The branding should be eye-catching, energetic, and adventurous, making the product feel exciting and fun for consumers.

Style & Inspiration:

  • Modern, fun, and quirky with unexpected design elements

  • Bright, bold colors that feel fresh and energizing

  • Playful typography with a dynamic and spontaneous feel

  • Illustrative or abstract patterns to emphasize the brand’s adventurous nature

Brand Aesthetic:

  • Color Palette: Vibrant, high-contrast tones that pop on shelves

  • Typography: Fun, bold, and slightly unexpected